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Winery & Vineyard Accounting 101
  • Understanding what the financial statements tell you
  • Recognizing the differences between financial and tax accounting
  • Pinpointing some new tax accounting issues affecting the wine industry
  • Using basic cost accounting concepts to identify how much it really costs to make a bottle of wine
Cost Accounting for Wineries
  • Cost Accounting for Wineries
  • Differentiating among types of costs
  • Identifying direct materials, direct labor, and production overhead costs
  • Allocating overhead to production
  • Using standard costing for products
Internal Controls for the Spirits Industry
  • Understanding the fraud triangle
  • Identifying types of occupational fraud and abuse
  • Implementing internal controls for asset protection
Customer Relationship Management
  • Identifying, acquiring, and retaining customers
  • Understanding customer psychology and behavior
  • Collecting, utilizing, and protecting customer information
  • Measuring and enhancing customer satisfaction and loyalty
Organizational Marketing and Branding
  • Identifying a value proposition
  • Defining the target market
  • Developing and positioning a brand
  • Formulating the marketing mix: 4 Ps (product, place, price, and promotion)
  • New trends in branding and marketing
SWOT Analysis
  • Determining organizational strengths, weaknesses, opportunities, and threats
  • Using SWOT information to grow your business
Financial Analysis for Business
  • Making cash flow projections
  • Budgeting
  • Preparing loan proposals
  • Analyzing capital asset investments
Organizational Performance Assessment
  • Identifying leading and lagging indicators
  • Computing and analyzing basic ratios
  • Measuring performance with financial and nonfinancial performance measurements
Strategic Planning
  • Setting mission, vision, and values
  • Utilizing SWOT analysis info
  • Developing a shared vision and action plan
  • Choosing key performance indicators
  • Monitoring and modifying as needed
  • Planning for succession

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